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Visual Marketing Inspiration: Tips for Creating Your Own Graphics
With the growing popularity of websites like Pinterest, Instagram and Houzz, businesses of all sizes have recognized the need for what visual marketing (i.e. infographics, videos, slide show...
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Visual Websites: 6 “Social” Sites to Display Your Business Graphics
We’ve heard the rumors--people are leaving Facebook in droves. You’ve heard them too. Never fear, Facebook has such a monstrous lead over other social networking sites, it’s not going anywhere anytime...
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Social Media: A Conversation
As more small businesses delve into content marketing, they discover the importance of social media and the impact it can have upon a business. Yet so many small businesses make mistakes with their...
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#Hashtag: Small Business Guide to #AwesomeHashtags
Although it is 2014, and almost everyone knows about social media, hashtags, and how to use them on their personal accounts, many small businesses are missing a huge opportunity by not implementing...
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5 Tips to Writing Brilliant Blog Titles
So, you are searching for information on something. Let’s say blog titles. As you scroll through the Google listing (or Bing if you’re into that), certain posts pop out and grab your attention. What is...
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Tips for the Perfect Promotional Package
A couple of weeks ago we read this article on a publicity package sent to an Australian news outlet. The package was meant to promote a recently released video game, Watch Dogs. Instead of creating...
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Setting Email Marketing Goals
So, you started an email marketing campaign. Fantastic! Now comes the hard question. Get ready. “Why?” Yep, you read right. Although it sounds like a fairly simple question, many of the top businesses...
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5 Ways to Make Your Customer Remember You
Staying memorable as a business doesn’t mean just giving quality customer service and having awesome products, although those definitely go a long way. Your image, reputation, service and products play...
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5 Steps to Finding Your Customer
As a business owner, we know you have heard the words “target market” before. Yet, we often hear people say, “Well, anyone can use my product, so everyone is my target market.” Even if everyone can use...
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Promotion vs. Content: What Facebook Changes Mean to Your Business
Last month Facebook announced more changes in the way business pages posts will be shown to their followers. Evidently what users want to see on Facebook is more updates from their family, friends and...
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Avoiding the Advertising Scammers
When I was leading a local chamber of commerce a few years ago, a company came into my office and offered to give us 50 t-shirts with the name of our city on the front and ads of local businesses on...
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